Tracker
Nicotine pouch laws by country
mg limits, flavour bans and sales bans across Europe.
| Market | Status | Nicotine cap | Flavours | Notes |
|---|---|---|---|---|
| Sweden | Legal | None set | No restriction | 18+ only; manufacturers and importers notify the Public Health Agency six months before sale, and retailers must notify before selling.Lag (2022:1257) om tobaksfria nikotinprodukter (Riksdagen, amended to SFS 2024:897), 5, 17 and 19 §§ · checked 19 Oct 2026 |
| Denmark | Restricted | 9 mg per pouch (from 1 July 2025; all stock from 1 April 2026) | Tobacco and menthol only (from 1 July 2025; all stock from 1 April 2026) | Standardised packaging also applies; pouches made before 1 July 2025 could be sold until 1 April 2026.Bekendtgørelse nr. 249 af 4. marts 2025 om grænseværdier for nikotinindhold i tobakssurrogater (Lovtidende A) · Lov nr. 1669 af 30. december 2024 (§ 15 b flavour ban, § 22 d standardised packaging, § 12 commencement and transition) · checked 19 Oct 2026 |
| Finland | Restricted | 16.6 mg/g (from 1 February 2026) | Mint and menthol only (from 1 February 2026) | Retail sale needs a municipal licence, distance and online sales to consumers are banned, and pouches must weigh 0.5 to 1 g.Act amending the Tobacco Act (549/2016), signed 23 May 2025, in force 1 August 2025; section 25a in force six months later (final text, EU TRIS 2024/0643/FI) · Hamina municipal environmental health: Retail sale of smokeless nicotine products from 1 August 2025 · checked 19 Oct 2026 |
| Norway | Banned | Not applicable | Not applicable | No nicotine pouch has been approved under Norway's new-product scheme, so they cannot be imported or sold outside medicines law.Helsedirektoratet: Tobakksskadeloven, veileder, Tobakksvarer (nikotinsnus er ikke tillatt å innføre eller selge i Norge) · checked 19 Oct 2026 |
| Iceland | Restricted | 20 mg/g | No restriction in force | 18+ only, advertising banned, products notified to HMS before sale and retail needs a licence.Reglugerð nr. 992/2022 um tilkynningar um markaðssetningu, auk leyfisveitinga, og innihaldsefni nikótínvara (art. 6: max 20 mg/g) · Stjórnarráðið, 16 June 2022: Frumvarp um nikótínvörur orðið að lögum · checked 19 Oct 2026 |
| United Kingdom | Legal | None set | No restriction yet | From 29 October 2026 pouches are 18+ only, free samples and nominal-price promotions are banned, and nicotine vending machines are banned; the Tobacco and Vapes Act 2026 gives powers to set flavour and product limits later.GOV.UK: Selling vaping and nicotine products (published 11 August 2026) · GOV.UK: Smoking and vaping guidance, policy and regulation (Act became law 29 April 2026; 29 October 2026 measures) · Hogan Lovells (secondary): practical implications of the UK Tobacco and Vapes Act 2026, 19 May 2026 · checked 19 Oct 2026 |
| Germany | Banned | Not applicable | Not applicable | Food authorities class them as food containing an unauthorised novel ingredient, so they cannot lawfully be sold.LGL Bayern: Nikotinbeutel und andere oral zu konsumierende Portionsbeutel (updated 5 November 2025) · checked 19 Oct 2026 |
| France | Banned | Not applicable | Not applicable | Import, sale and possession banned from 1 April 2026 (Decree 2025-898); the ban on manufacture and export is suspended pending a Conseil d'État ruling.Service-public.gouv.fr: interdiction des sachets de nicotine à partir du 1er avril 2026 (updated 12 March 2026) · checked 19 Oct 2026 |
| Belgium | Banned | Not applicable | Not applicable | Placing nicotine pouches on the market is banned (Royal Decree of 14 March 2023; retail from 1 October 2023).Justel: Arrêté royal du 14 mars 2023 relatif à l'interdiction de mise sur le marché de certains produits similaires (arts. 1, 2, 4) · FOD Volksgezondheid: Koninklijk besluit van 14 maart 2023 - nicotine en CBD (updated 12 June 2026) · checked 19 Oct 2026 |
| Netherlands | Banned | Not applicable | Not applicable | Total sales ban under the Tobacco and Smoking Products Act, in force since 1 January 2025.NVWA: Verboden producten (nicotinezakjes, totaal verkoopverbod) · Staatsblad 2024, 324: inwerkingtreding Wet van 2 oktober 2024 (nicotineproducten zonder tabak) per 1 januari 2025 · checked 19 Oct 2026 |
| Poland | Restricted | 20 mg/g (non-compliant stock off the market by early January 2026) | No restriction in force | 18+ only, advertising and promotion banned, no vending-machine or self-service sales; a government bill to ban non-tobacco flavours is not yet law.Ustawa z dnia 21 maja 2025 r. o zmianie ustawy o ochronie zdrowia przed następstwami używania tytoniu (Dz.U. 2025 poz. 799), art. 6, 8, 11hb · Obwieszczenie Marszałka Sejmu z 1 września 2026 r., jednolity tekst (Dz.U. 2026 poz. 1214) · checked 19 Oct 2026 |
| European Union | Unclear | None at EU level | None at EU level | No EU-wide pouch rules yet; a Tobacco Products Directive revision is planned before the end of 2026, and a July 2025 tax proposal that adds pouches is still only a proposal.European Commission: Revision of the Tobacco Taxation Directive (proposal of 16 July 2025) · European Commission Representation in Luxembourg: Commission launches public consultation on revision of the EU Tobacco rules (22 May 2026) · DSV Europavertretung (secondary): EU tobacco regulation, June 2026 · checked 19 Oct 2026 |
Each row was checked against the official source linked in it, last on 19 October 2026. Markets we have not confirmed are left out. A summary of public rules, not legal advice: confirm with the regulator before you sell.
Convert mg/g to mg per pouch →Questions
Is there a nicotine limit for pouches in the EU?
Not yet at EU level. Each country sets its own, per pouch or per gram, and some set none. The table shows each market's cap.
What is the difference between mg/g and mg per pouch?
mg/g is nicotine per gram of pouch content; mg per pouch is the total in one pouch. Multiply mg/g by the pouch weight to convert.
How current is this?
Each row links the official source it was checked against and shows when. Rules change, so confirm with the regulator before you sell.
Made to your market
Strengths and labelling adapted to local rules.
White label productionWarning: This product contains nicotine, which is a highly addictive substance. For adults 18+ only.