Comparison
White label vs private label nicotine pouches
Our recipe or yours.
Side by side
| White label | Private label | |
|---|---|---|
| Recipe | The maker's existing range | A custom blend for you |
| Strengths | From the maker's strength scale | Set to your spec, within local caps |
| Flavours | Choose from the range | Developed for you |
| Time to launch | Faster: no development | Longer: development and testing |
| Exclusivity | Others may sell the same recipe | Unique to your brand |
| Best for | Testing a market, first launch | Building a distinct brand |
Which to choose
Choose white label
You want to launch fast and prove the market first.
Choose private label
You need a flavour or strength no one else has.
ICE Pouch offers both.
Samples from the existing range or a custom blend, on the same certified lines.
Questions
What is white label snus?
Tobacco-free snus made to a manufacturer's existing recipe and sold under your brand. Private label snus is made to a recipe developed for you.
Can I start with white label and move to private label?
Yes. Many brands launch on an existing recipe and develop their own once the market is proven.
Who owns the recipe?
With white label the maker keeps the recipe. With private label, ownership is agreed in the contract.
Start with samples
Tell us your market, strengths and volumes.
White label productionWarning: This product contains nicotine, which is a highly addictive substance. For adults 18+ only.