Comparison
Nicotine vs nicotine-free vs caffeine pouches
Which line to launch first.
Side by side
| Nicotine | Nicotine-free | Caffeine | |
|---|---|---|---|
| In the pouch | Nicotine, 6 to 20 mg per pouch | No nicotine | Caffeine, 50 to 105 mg per pouch, with vitamin B12 and L-theanine |
| ICE Pouch range | 16 flavours | 9 flavours | 4 flavours |
| Rules | Nicotine product law. Caps, flavour limits and bans vary. | Lighter in many markets. Tobacco substitute in Finland and Norway. | Often food law. Tobacco substitute in Finland and Norway. |
| Registration | Notified before sale in many European markets | Varies by market | Varies by market |
| Best for | Established pouch markets | Markets that restrict nicotine | Energy and convenience ranges |
Rules checked against official sources on 19 October 2026; each source is linked in the rules trackers. A summary, not legal advice.
Which to choose
Choose nicotine
Your market already buys pouches and allows them.
Choose nicotine-free
Your market caps or bans nicotine pouches.
Choose caffeine
You sell energy, not nicotine.
ICE Pouch makes all three.
Nicotine, nicotine-free and ICE Energy, on the same lines in Iceland.
Questions
What is the difference between nicotine-free and caffeine pouches?
Nicotine-free pouches carry flavour only. Caffeine pouches carry caffeine instead; ICE Energy adds vitamin B12 and L-theanine. Neither contains tobacco or nicotine.
Can one brand carry all three lines?
Often, but Norway, Denmark and Finland restrict using a nicotine brand to advertise other products. Check before you launch.
Which line is quickest to launch?
Usually the one with the lightest rules in your market. Check how it classifies each line first.
One maker, three lines
Samples from any line, under your brand.
White label productionWarning: This product contains nicotine, which is a highly addictive substance. For adults 18+ only.